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Privacy and Cookies Policy

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  • Privacy and Cookies Policy

Effective Date: 27.08.2020

1. Who are we?
1.1 We are Smart Line Furniture (Ireland) Limited trading as “SLF24” and “Smart Line Furniture”. For privacy queries, you can contact us at [email protected]. Other contact details are on our website.

2. What’s the point of this policy?
2.1 It tells you what to expect when we collect your personal information via our website. Please only use our service if you are completely happy with this policy.

2.2 Generally, the policy covers only information provided to us. If you give personal information to other people, such as payment providers or other websites, please check their privacy policies.

3. Might the policy change?
3.1 Yes. Please check whenever you visit our website. We will assume you agree to the new version of the policy if you use the site after its effective date.

4. What do we collect?
4.1 Information which you upload to our service or otherwise give us such as your name and contact details.

4.2 Limited billing information sent to us by our payment provider for verification purposes e.g., your name, email address and billing / delivery addresses.

4.3 Automated information such as the internet protocol (IP) address used to connect your device to the internet, connection information such as browser type and version, information about your device including device-type and device identifier, operating system and platform, mobile network data, a unique reference number linked to the data you enter on our system, login details, the site from which you arrived at our service, details of your activity with date / time stamps including pages you visited and your searches / transactions.

5. What’s our reason / legal basis for collecting the information?
5.1 Because it’s necessary to provide you with our goods under our contract with you. We may use it for other purposes (such as email marketing) if you consent. In the case of other data such as automated information collected when you browse our site, we use this to manage and improve our service in accordance with our “legitimate interests”.

6. What about cookies?
6.1 We and/or third parties use cookies and other tracking technologies on our website. A cookie is an identifier (a small file of letters and numbers) that is sent to your computer. Our website’s functionality will be limited if you configure your browser to reject cookies.

6.2 Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner or others. Session cookies are temporary cookies that remain in the cookie file of your browser only until your browser is closed. They allow websites to link your actions during a browser session. Persistent cookies stay in the cookie file of your browser for longer (how long will depend on the lifetime of the specific cookie). For further information on cookies, including how to use your browser to block them and how to delete cookies already stored on your device, visit: www.allaboutcookies.org.

6.3 The following kinds of cookies may be used on this website:

a).Session cookies: These are essential for our service and enable us to keep track of your movement from page to page and store your selections so you do not get asked repeatedly for the same information. They allow you to proceed through many pages of the site quickly and easily without having to authenticate or reprocess each new area you visit. For example, a session cookie remembers your shopping cart selection so you will have the items you selected when you are ready to check out.

b). Google cookies:Persistent cookies (up to four years we believe) are set in connection with the following Google services on our site and these cookies may involve certain information (such as your IP address and web address of the page you’re visiting) being sent to Google:

  • Google Analytics (“GA”): We use cookies to recognise and count the number of website visitors as well as providing other information about the visit such as duration, route through the website and what sites the visitor came from. This information helps us to improve the way our website works, for example by making sure users find what they need easily. You can specifically opt out of GA here. See below for other opt out routes.
  • More information and opt out: Click here for Google’s privacy policy and here for more information about the kinds of cookies placed by Google. Click here for information about how Google uses data from its partners’ sites or apps as well as different ways to opt out of Google cookies.


c). Social media cookies: We may use various social media sharing and other features including from: Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram. YouTube. These features may involve the relevant companies using cookies or linking your visit with cookies previously placed by them on your computer in order for them to collect information relating to your visit to our website or your interaction with their services or otherwise. Click the links shown above for further information including how to opt out where this is possible.

d). Facebook advertising cookies / “Facebook pixel”: Facebook places third party persistent cookies to enable the display of interest-based ads (i.e. relating to your visit to our site) when you’re on Facebook and to provide measurement services relating to your activity. Click here for more information including how to opt out.

e). Cookie-warning cookie: This cookie takes note of whether you are happy to accept cookies on this website based on your response to the message which appeared when you first visited the website. This persistent cookie will remember your preference for up to 30 days.

7. What do we do with personal information?
7.1 Provide our service, e.g. send service messages, process payments, fulfil orders.

7.2 Send you marketing messages, if you have given permission. You can withdraw permission at any time as explained on our service or by emailing us at the above email address.

7.3 Use it to recognise you when you visit or return to our service to track anonymised traffic and usage patterns, prevent or detect fraud or abuses and help us improve our service.

8. How long do we keep it?
8.1 We will generally keep your information for up to six years after your account is closed - for tax reasons and/or to help deal with any disputes. That timeframe may vary if we are legally required to keep information for a particular period. We will keep your information which we use for marketing until you tell us to stop sending you marketing messages.

9. To whom do we send or make available your personal information?
9.1 To other people who supply us with a service, e.g. couriers (to enable delivery of goods), e-commerce platform providers, website hosts, content delivery networks and businesses which help us send communications or monitor our website.

9.2 To the police or other relevant authorities or to complainants, if we think the personal information breaches our terms and conditions, or it is necessary to protect us or others, or that a criminal offence may have been committed, or where required by law or where requested by the police or other appropriate authorities.

9.3 To potential buyers so far as reasonably necessary, in the case of an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.

9.4 In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

10. What happens to your payment details?
10.1 These go direct to our payment partners. We do not receive such information except as stated above. To ensure your details are not being used without consent, our payment partners may send your personal information to relevant third parties including credit reference and fraud prevention agencies, who may keep a record of that information.

11. Do we send your information outside the European Union?
11.1 Your personal information which we collect is stored within the EU and is not transferred to any third countries except for the following.

11.2 Your personal information may be transferred to the US by the following companies certified under the EU-US Privacy Shield Framework, which provides certain safeguards for your personal information: Google (analytics), Facebook (analytics / advertising).

12. Your rights according to GDPR

12.1 Being the data subject, you have the following rights according to:

• art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;

•art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;

• art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is required - to exercise the right of freedom of expression and information; - for compliance with a legal obligation; - for reasons of public interest or - for establishing, exercising or defending legal claims;

• art. 18 GDPR, the right to request restriction of processing of your personal data, insofar as - the accuracy of the data is contested by you; - the processing is unlawful, but you refuse their erasure; - we no longer need the data, but you need it to establish, exercise or defend legal claims, or - you have lodged an objection to the processing in accordance with art. 21 GDPR;

• art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machinereadable format or to request its transmission to another controller;

• art. 77 GDPR, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters.

13. What rights do you have?

13.1 If the legal requirements are met: To ask us for access to your personal information, to rectify it if there are mistakes, to delete or restrict or object to its use in certain circumstances or to “data portability”.

13.2 If you have a complaint about how we are dealing with your personal information, please contact us via the email address above. If you are not happy with our response or think we are not handling your personal information in accordance with the law, you can complain to the Information Commissioner’s Office (ICO).

13.3 For more information about your rights, visit the ICO’s website: www.ico.org.uk.

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